Ex-Google Senior Tech Leader

I’m Cam Gibbons, a tech leader with 10+ years of experience in the field

As a Senior Tech leader at Google, having led multi-national Google Ads sales and services teams, as well as YouTube Trust & Safety teams across multiple verticals, I’m looking for my next challenge. I’ve led and launched everything from global programs to small and scaling teams. I’ve improved inbound sales team performance by 180%, reduced call abandon Rates by 33% for service teams, and lifted Trust & Safety content moderation team review quality by 10%+.

Cam Gibbons Resume Download Resume

Cam Gibbons

Email

gibbs6@gmail.com

Phone

(248) 568-1354

Time Zone

Eastern Standard Time

www.linkedin.com/in/cam-gibbons

Experience

Google | Senior Strategy & Operations Program Manager

March 2024 – August 2025

Oversee global mid-market Google Ads customer onboarding. Drove growth leading projects, GTM strategies, stakeholder collaboration, and data analysis to optimize efficiency and achieve program goals.

– Drove end-to-end solutions for revenue challenges across Scaled Onboarding programs, including vendor footprint optimization and strategy.
– Conducted a comprehensive analysis of Vendor Footprint cost savings recommendations, evaluating trade-offs between opex savings and potential loss of efficiency, leading to informed stability recommendations for Kickstart programs.
– Coordinated cross-functional awareness by presenting 2024 priorities and team structure in the “From RSO to RSO” session, improving understanding of the team’s impact on the Google Ads customer experience.
– Reduced Risks by evaluating potential PII data leaks as a non-issue through collaboration with Privacy and cross-functional partners.

YouTube | Manager, Partner Program Content Moderation

September 2022 – March 2024

Led a team that enforces YouTube Partner Program policy for high-profile creators. Oversaw reporting, executive communications,and root cause analysis. Collaborated with cross-functional directors on policy and legal issues. Managed high-priority escalations,coordinating with cross-functional teams.
– Managed performance and operations for the Content Operations Specialist (CoS) team, driving improvements across YouTube Partner Program (YPP) Sensitive workflows.
– Authored and secured timely bi-weekly Executive metrics and accurate insights for top YPPS KPIs, improving leadership’s ability to address policy and performance issues.
– Completed high profile escalations for creators with 1M+ subscribers, completing recommendations of enforcement for VP of T&S with PR implications
– Partnered with other managers to define promotion criteria for new Content Specialist and Policy Enforcement Manager roles.
– Established role guidelines for Content Specialists and Policy Enforcement Managers to inform future RACI models and OKRs for a global team.

YouTube | Manager, Graphic Violence & Child Safety Content Moderation

September 2020- September 2022

Led team-level quality efforts in Graphic Violence (GV) and Content Moderation, moving GV quality from ~85% to consistently above 94% and managing the team through significant policy updates like “Provocative Behavior.”.
– Increased team production time by 26% by clearly setting expectations through data analysis and tailoring a performance management approach to 1:1 coaching.
– Managed 13 individuals to a 26% increase in production time.
– Coached Graphic Violence Moderators to increase high profile escalation quality from an average of 89% to 96% alignment.
– Onboarded and led a team of 70 content moderators, improving performance from 82% to 93.3% through peer shadowing, coaching, and targeted improvement practices.
– Grew team responsibility to include multiple new higher tier workflows with 95% accuracy, while ensuring success & focus on performance.

Google | Global Sales & Services Manager

November 2019- September 2020

Primary focus is to manage the vendor sales & services operations, and identify, manage, and launch changes or new processes that allow our teams to achieve their goals. Worked directly with the Eng Product Operations teams on various projects to consult and manage sales team plans and strategies for new features and regions

– Led the EMEA GTM strategy in Barcelona, launching workflows across 14 languages and 22 countries, securing necessary opex and stakeholder alignment for inbound sales and customer service workflows.
– Transitioned two simultaneous functions to remote to maintain BCP during COVID
– Achieved a 33% quarter-over-quarter reduction in Call Abandon Rate (from 2.26% to 0.63% against a 2% target) by securing resources to migrate the legacy phone line to the Speakeasy system.
– Served as the primary point of contact (POC) with the PSA GTM team, managing significant complexity and delivering on-time results for vendor transitions (Detroit to Phoenix).

Google | Account Manager -> Senior Account Manager

May 2016 – November 2019

Onboarded, managed, and upsold high-value advertisers while contributing to the North American team at large in a significant way.Managed US Market pipeline for Account Managers & New Business teams in Ann Arbor, including capacity planning and pipeline management. Fostered team bonding and culture between Account Managers in US & Sales partners.

– Maintained Revenue Sustainability above target for 6 consecutive quarters.
– Launched and scaled Project Bond; conducted 30+ “Pitch Boost” consultations and saw the process officially mandated for new NBS sellers’ first 5 pitches in Ann Arbor.
– Drove a complex My/Mo Mochi campaign (approx. $450K flight) across multiple internal teams, achieving 100% Budget Utilization and securing increased investment in Search for the following year.
– Delivered outstanding customer performance for S&S Activewear, generating 2,000% ROAS and 20+ new B2B customer accounts daily, leading to a 50% increase in their subsequent Adwords investment.

Education

Michigan State University – Bachelor of Science (September 2009 – May 2013)

Applied Engineering Sciences / minor in Technical Sales

Cornell University – Certificate Web Design & Development (February 2024)

Web Design & Development

Side Projects

I architect high-performance GTM systems that are grounded in data, operational rigor, and enterprise strategy that connect product, marketing, sales, operations, and customer success. I often generate company-specific analyses using only public data to pressure-test strategic hypotheses and assess organizational readiness.

01

Industrial “Land & Expand”
Replacement Strategy(‘26–’27)

Drawing on a $310B intelligent manufacturing market opportunity, I built a full enterprise GTM plan to transition an industrial AI platform from early validation to predictable, partner-driven ARR growth. This included defining verticalized playbooks, optimizing enterprise pricing, establishing KPIs for Series A readiness, and aligning cross-functional teams on the unified revenue engine.

Skills demonstrated: enterprise GTM architecture, market sizing, partner strategy, pricing, RevOps, investor-readiness planning.

Industrial “Land & Expand”
GTM Strategy Download

02

Channel Sales GTM Strategy (E-Learning / SaaS)

Global Channel Program Design · Market Expansion · AI-Driven Enablement

For a global e-learning SaaS platform, I architected a channel sales GTM strategy across EMEA, LATAM, and APAC markets, addressing localization, compliance, buyer norms, and competitive dynamics. Deliverables included tier definitions, AI certification programs, deal registration design, and a 12-month channel expansion roadmap.

Skills demonstrated: international channel strategy, competitive analysis, program tiering, enablement systems, co-sell alignment.

Channel Sales GTM Strategy Download

03

Turning Partner Data Into Impact

Insight-Driven Channel Operations · Data Strategy · Leadership Dashboards

I transformed a metrics-heavy, fragmented partner operations function into an insight-driven engine by unifying Salesforce, Looker, and usage data into a single view and creating a Channel Health Dashboard with high-signal KPIs. I also redesigned partner enablement into “Insight-to-Action” micro-modules that directly drive expansion, renewals, and ARR growth.

Skills demonstrated: RevOps, data strategy, dashboard design, behavioral enablement, cross-functional governance.

Turning Partner Data Into Impact Download

04

Abre Client Success Strategic Vision

VP-Level CS Leadership · Renewal Strategy · Value Realization Framework

I created a VP-level client success strategy centered on measurable educational value, reducing handoff risk, and improving Net Revenue Retention. This included the Client Value Lifecycle, Joint Value Blueprint, renewal-risk scoring, executive-level intervention playbooks, and a cultural blueprint built on systemic ownership and impact obsession.

Skills demonstrated: executive customer success leadership, renewal forecasting, operational rigor, C-suite alignment.

Abre Client Success Strategy Download

05

AI Resolution Guidance Platform – Strategic Roadmap Proposal

AI-Driven Quality Improvement · Intelligent Support Systems · Operational Excellence

This roadmap proposes an enterprise-grade AI Resolution Engine (ARE) and Dynamic Resolution Template (DRT) designed to elevate every support agent to expert-level performance. By unifying historical policy, user context, and machine-learning-driven guidance, the system improves First Contact Resolution and delivers consistent, compliant “10-star” outcomes. The phased rollout de-risks adoption, aligns cross-functional stakeholders, and creates the foundation for a fully intelligent, automated support organization.

Skills demonstrated: platform strategy, AI product design, global operations leadership, cross-functional alignment, risk-managed implementation.

Enhancing Resolution Quality with AI Download

06

Workplace AI Companion – Enterprise Product Strategy

AI Productivity Innovation · Market Intelligence · Platform Expansion Strategy

This strategic plan elevates an AI meeting companion into an enterprise productivity engine that transforms conversations—across meetings, messages, and workflows—into actionable insights. The strategy spans market sizing, competitive analysis, user pain points, and a multi-phase roadmap centered on trust, accuracy, and cross-platform intelligence. It positions the AI Companion as the hub of workplace productivity, driving adoption across enterprise accounts and unlocking future value through multi-meeting reasoning, domain-specific language support, and integrations with Teams and Google Meet.

Skills demonstrated: product vision, AI/LLM strategy, market and competitive intelligence, roadmap leadership, enterprise positioning.

Workplace AI Product Strategy Plan Download

Case Studies

01

Global GTM Workflow Strategy for Google Ads

Challenge
Mid-market advertisers experienced inconsistent onboarding, fragmented workflows, and misalignment across Sales, Product, and Operations. This slowed adoption, reduced customer clarity, and created operational inefficiencies across regions.

Approach
Mapped end-to-end advertiser onboarding journeys across markets.
Identified workflow bottlenecks, handoff issues, and product gaps.
Built unified global onboarding workflows with clear GTM sequencing.
Partnered with Sales, Ops, Product, and Privacy/Legal to align annual planning and create a single cross-functional view of priorities.

Outcome
– Improved workflow consistency and advertiser experience globally.
– Enabled faster activation for mid-market advertisers.
– Delivered a unified GTM framework adopted by cross-functional teams.
– Informed global investment decisions with staffing, vendor, and quality modeling..

02

International Market Expansion (Google Local Services)

Challenge
Google Local Services worked with Google’s Sales Acceleration & Innovation Lab (SAIL), to expand internationally, supporting 14 languages and 22 countries with no existing GTM blueprint outside of the US.

Approach
Conducted market readiness analysis and capacity modeling.
Developed workflows, training, and language/geo coverage strategies.
Designed operational systems (routing, workflow paths, escalation architecture).
Created GTM enablement materials and playbooks for new markets.

Outcome
– Launched Google’s first international SAIL vendor site, creating a scalable global model for future expansion.
– Achieved all launch targets for inbound sales, onboarding, and customer support.
– Built the foundation for global GTM consistency across languages and regions.

03

Advertiser Growth & Monetization Strategy (Google Ads)

Challenge
High-value advertisers needed improved ROI, clearer strategic guidance, and more consistent performance across campaigns and markets.

Approach
Managed major B2B advertiser portfolios with daily touchpoints.
Identified growth opportunities through funnel analysis, campaign performance, and conversion patterns.
Built optimization strategies leveraging Search, Display, and video to maximize ROAS.
Coached new sellers on GTM messaging and advertiser strategy.

Outcome
– Delivered 2,000% ROAS for major advertisers.
– Sustained revenue above target for 6 straight quarters.
– Created training content that became mandatory for all new hires.

04

Strategic Risk, Quality, & Creator-Level Monetization (YouTube)

Challenge
YouTube needed to improve creator policy enforcement, reduce escalations, and strengthen public trust — especially for high-visibility creators with monetization risk.

Approach
Led a team responsible for creator escalations and policy decisions.
Built executive reporting on quality, risk, and impact.
Created global workflows and promotion paths to standardize quality.
Partnered with Product, Policy, Legal, and PR on high-risk cases.

Outcome
– Raised global accuracy from ~82% to 94% across workflows.
– Improved production speed by 26%.
– Enhanced cross-functional visibility of risk and monetization impact.
– Strengthened trust and quality across the YouTube Partner Program.

GroundWork: AI-Powered GTM Diagnostic Platform

GroundWork · AI-Powered GTM Diagnostics · Strategic Maturity Assessment · Automated Strategy Generation

GroundWork transforms how B2B SaaS leaders understand their revenue engine by replacing gut-feel assessments with structured diagnostic intelligence. Users complete a comprehensive maturity assessment across six GTM pillars—Ideal Customer Profile, Demand Generation, Funnel & Conversion, Sales Execution, Pricing & Packaging, and Revenue Operations—and the platform automatically generates actionable 90-day strategic roadmaps using AI analysis of their diagnostic data and competitive market research.

Skills demonstrated: full-stack architecture, interactive data visualization, AI prompt engineering, automated CI/CD pipelines, custom domain deployment, and strategic framework design.

Helm – AI-Powered Family Operations & Weekly Planning System

Adaptive Scheduling Intelligence · Household Productivity Design · AI-Driven Conflict Resolution

Helm is a family productivity platform that unifies the essential elements of modern household operations such as workouts, meal planning, school schedules, tasks, and personal goals, into a single AI-driven planning system. The app anticipates schedule conflicts, highlights operational bottlenecks, and proactively optimizes the user’s week for efficiency and wellbeing.

Skills demonstrated: product design, systems thinking, workflow automation, AI-assisted decision support, and consumer productivity innovation

Circle Up- Intelligent Networking & Job Search Acceleration Tool

AI-Driven Relationship Mapping · Strategic Job Search Optimization · Professional Network Intelligence

Circle Up streamlines the modern job search by transforming a user’s LinkedIn relationships into actionable intelligence. Users upload lists of companies they have connections to via LinkedIn, and the app automatically discovers open roles at those companies aligned to their preferences on work location, seniority levels, and functional alignment to reveal warm paths into organizations currently hiring for roles that match their criteria—location, job function, seniority, and more.

Skills demonstrated: product design, systems thinking, workflow automation, AI-assisted decision support, and consumer productivity innovation.

Recommendations/Achievements

When it comes to managers, Cam is a cut above. A data-driven manager but with a focus on personal wellness, Cam was vital for making sure my best work shone through. He made sure that I understood my OKRs and worked constantly to make sure I was meeting them. Sitting down and being hands on with that process never felt like he was patronizing or pressuring me – I always felt like he was in my corner and wanted the best for me. Throughout it all, he also made sure that I and other new members of the team felt welcome and supported.

Rick Castano
YouTube – Content Moderation Specialist

I worked alongside Cam for several years when we were both Operations Leads managing large-scale sales initiatives. He was an absolutely exceptional partner, especially when it came to overcoming complex operational hurdles. The role required juggling massive scaled SMB customer acquisitions across multiple channels, and Cam had a remarkable ability to see past the noise. His true strength lies in being a creative and solutions-oriented problem solver, frequently designing novel approaches that significantly streamlined our processes and improved overall execution. Any team looking for a strategic thinker who can deliver scalable results should hire Cam.

Natalie Tabarez
Google Cloud – Executive Business Partner

Cam and I started a new pilot program during the height of Covid. He was always collaborative, results-oriented and had a positive attitude. Even when it appeared there was no solution possible Cam remained positive and found a way. He is an excellent teammate.

Will Ponkowski
YouTube – Trust & Safety Manager

Founding Member, Featured in HBS Case Study

As a founding member of the Sales Acceleration & Innovation Lab (SAIL), I helped build the team’s foundational GTM frameworks, operating rituals, and partner engagement model. Our work was later featured in a Harvard Business School case study (HBS 423-076), which highlights SAIL as a leading example of data-driven revenue transformation and cross-functional commercial innovation.

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